Running a membership program comes with a lot of moving parts and responsibility. With traditional membership cards you may be spending more than you think. As the world goes digital, find out what type of ROI (return on investment) you can expect by offering your members digital membership cards.
The costs related to paper, plastic, envelopes, and printing add up quickly.
You can expect to pay $0.15 to mail a physical card for each member.
Labor costs include membership card handling and event marketing.
You can expect to pay up to $15.00 per member per year for creating and mailing promotional marketing materials.
You can expect an 18% churn rate even with existing promotional materials and mailings.
With a 1% increase due to our digital membership cards that's a revenue increase of
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